I have the overall responsibility for the Lundhags brand. Lundhags is at the front making outdoor gear for a conscious consumer. We are a tight team and all of us focus on making the most technical, sustainable outdoor products there are.
I studied finance and computer science at Umeå University. At the same time I was a semi professional Floorball player. After my studies I started to work at a workwear clothing company. From that point in my life I found my track and my map. I love the combination of business management and creativity in the textile industry, and I have a deep relation with the industry over the 25 years I have been here. I have developed skills I didn’t know I had. Figures and shape is the key for me to find a feeling of flow in work life.
Brav is a “small” company with big strengths. It’s easy to talk to everyone in the organisation and it’s a flat hierarchy with open communication. It’s very rewarding to be a part of an ambitious organisation that also strengthen every individual by encouraging teamwork and providing a straightforward strategy focused on common goals that’s easy to break down to our everyday work in the Lundhags team.
Brav is a major player in the sports and outdoor industry and manages some of the most influential brands in the marketplace, including Swix, Toko, Lundhags, Ulvang, Helsport and Skisporet.no.
The mission of Brav is to improve our customers’ quality of life. Acting responsibly, we do this by connecting and developing the best talents in the sport and outdoor industry supporting them to develop and produce the most innovative products and services. Our company and community are built upon three values; teamwork, passion and courage, with a strong vision to turn dreams into memories – for our customers and for our employees.
Brav has offices and own companies in Norway, Sweden, Finland, Switzerland, Germany, Lithuania, Japan and the United States. Our products are sold in more than 30 countries worldwide. Brav’s HQ is located at Snøbyen, Lørenskog.